Minol Dee

  What is Rebranding and Repositioning — — - These two terms are commonly presumed to be synonyms while theoretically, they are not. Now here is the big question, how is repositioning different from rebranding. Rebranding means to change a brand’s identity. It includes changing few or all of the brand elements (brand name, logo, colour, packaging, typography, slogans and URLs). Rebranding is a highly successful strategy for brands offering tangible good. While Repositioning means to change a customer’s perception of the brand. This normally means to change a brand’s personality and its promise. Taglines are usually changed to convey the brand’s new promise while brand names are normally kept unchanged. Repositioning requires a lot of effort because it entails the identification of the right target market and positioning strategy. Repositioning can either be a standalone strategy or it can be accompanied by a change in brand elements depending on the marketing strategy. For instance...

  What Is Branding and Why Is It Important for Your Business Branding was (and still is) misunderstood by being reduced to its aesthetic component: visual identity. For many, whether specialists or not, branding is still just about the visual identity — name, logo, design, packaging, etc. Even more so, while the concept of branding and its understanding have evolved enormously over the years, the same old vision of branding is being preached, even by high-level marketers. “Brands are essentially patterns of familiarity, meaning, fondness, and reassurance that exist in the minds of people.” —  Tom Goodwin Branding  is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a ...

What is Marketing & Why you need Marketing One of the best ways to improve your marketing mix is to never approach it as an isolated task, but rather as one that’s part of an interconnected network where each component plays a key role in transforming strangers into customers. That is where the 8 Ps Of Marketing come in.    8 Ps Of Marketing A well-designed marketing mix is a key to success in business. These 8 Ps of Marketing will help your business grow and reach its potential.Implementing the 8 Ps of Marketing can certainly boost your marketing mix. If you have ever found yourself asking “How can I improve my marketing?” or “What are the most important elements to a successful marketing campaign?” then you need to read this. What is marketing.... Either you follow out of the box marketing ideas or routine marketing practices, it always refer to all the activities that help a company convey its offerings to its target audience. So, what we commonly refer to as marketing ...

              Social Media Marketing Tactics 200 Tips on social media marketing so you can take full advantage of these free, high traffic sites.     Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put into it. For every business that has found success in social media marketing, there are at least two more spinning their social wheels with no tangible results. It’s time to change that trend. For many, social media is simply a place to post links to content they’ve created in hopes that thousands will see it, click through, and share with their followers. So they have profiles on every network, and every network looks exactly the same; line after line of self-promotion. This is not going to bring res...